• Marketing Manager

    Job Locations US-TN-Franklin
    Job ID
    2018-2288
    Department
    Marketing
  • Overview

    At Beazer, we build homes. We also build careers. Driven by a purpose to create durable and growing value, the team behind each home across the country is diverse, ambitious, and dedicated. Together, we shape an environment that encourages learning and community engagement, provides opportunities for advancement, and aligns compensation with performance.

     

    We look for those who believe in the power of choice, teamwork, improvement, openness, and urgency; who approach their work with an attitude of focus, grit, and accountability; and who will be guided by the principles of safety, integrity, respect, and fun.

     

    This position is primarily responsible for supporting all regional/national marketing projects and activities at the division level for the division(s) assigned with the core responsibility of traffic generation. Ensures that programs developed as part of the regional marketing plan are implemented on an effective and timely basis, in a fast-paced environment with changing market conditions. Works closely with division management, especially sales, daily in pursuit of reaching sales, closings, and EBIT targets.

    Primary Duties & Responsibilities

    • Develops, executes, and provides updates on the regional marketing plan, including changes as required, to drive qualified traffic to all communities.
    • Coordinates communications between communities, division(s), region, and corporate.
    • Recommends themes and programming components for all division and community marketing events based on consumer research and buying patterns and maintains responsibility for generating attendance and registration data at events.
    • Ensures that the production of division and community forward-facing communication, including collateral and signage, adheres to brand standards.
    • Interfaces with the New Home Information Manager to develop and load web content and updates in pursuit of a seamless customer experience and achievement of no less than the required benchmark scores for the web audit.
    • Spearheads targeted, direct marketing communication, including email, direct mail, social media, and minimal advertising, employing a template-based design tool and marketing automation tool for production needs.
    • Partners with sales management within the division(s)/region to develop best-fit incentives/offers for achieving sales and closings goals.
    • Develops and oversees annual and program marketing budgets and tracks all marketing expenses against the budget.
    • Analyzes prospect, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach.
    • Executes, develops complementary marketing efforts, and leads the launch effort for national marketing promotions, including sales training and support.
    • Provides market data and insight into land acquisition opportunities.
    • Monitors, provides insight into, and takes action based on competitor activities.
    • Addresses community needs/challenges strategically with a focus on a data-driven approach to developing action plans.
    • Assists sales with preparation of Realtor outreach materials and programs.
    • Tracks results for all marketing initiatives.
    • Ensures adherence to Beazer brand standards and marketing policies.

    Education & Experience

    • Minimum of a Bachelor’s degree in Marketing or related field.
    • Minimum 3 years of related marketing experience

    Skills & Abilities

    • Strong analytical skills.
    • Organizational skills; detail oriented.
    • Deadline and detail-oriented with exceptional organizational and time management skills.
    • Excellent interpersonal and oral and written communication skills.
    • High energy, creativity and is results-oriented.
    • Ability to work both independently and collaboratively
    • Strong problem solver focused on developing creative solutions.
    • Ability to successfully prioritize and manage multiple tasks simultaneously.
    • Ability to track and analyze competitive activities.

    Technical Knowledge & Experience

    • Proficiency with Microsoft Office (PowerPoint, Word, and Excel).

    Physical Requirements

    • Typical office environment.
    • Travel to divisions and communities and occasionally the corporate office is required.
    • Presence at events on limited evenings and weekends is required.

    The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.  Additionally, an employee’s job duties may change at any time, in the company’s sole discretion. 

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