• Social Media Manager

    Job Locations US-GA-Atlanta
    Job ID
    2019-2667
    Department
    Marketing
  • Overview

    The Social Media Manager executes a centralized strategy to help attract and engage potential buyers and existing homeowners, as well as enhance and celebrate Beazer’s reputation and brand positioning. This role strategizes and executes integrated marketing communications, brand-building messages and corporate communications in Beazer’s brand voice across social media networks. This position will drive the success of our social media efforts through a combination of strategic planning and ongoing tactical execution.

    Primary Duties & Responsibilities

    • Manages Social Media marketing campaigns and day-to-day activities on social properties including, but not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
    • Creates, curates and manages relevant content for social properties (i.e. images, video and written)
    • Coordinates with content development and strategy to promote and curate UGC
    • Builds relationships with and supports Field Marketing to ensure alignment of local content against Corporate branding, messaging, and campaign strategy
    • Provides tools, processes and training to the Field Marketing team to enable successful execution of (local) social media
    • Identifies threats and opportunities in UGC surrounding the business. Reports notable threats to appropriate management and develops messaging to address
    • Collaborates with the Customer Advocate team to respond to users in a social, engaging and inviting way across all social media channels
    • Develops and expands community of followers across all social channels
    • Oversees design (i.e. Facebook cover photos, thumbnails/images, ads, Twitter profile photos, visual posts, etc.) of all social content
    • Designs, creates and manages promotions and social advertising in partnership with media buying agency and Digital Advertising Director
    • Analyzes, reviews, and reports monthly in an effort to maximize results; translates anecdotal or qualitative data into recommendations and plans for revising/optimizing Social Media efforts
    • Collaborates with Corporate Marketing team to create a broader brand awareness content calendar
    • Maintains, executes and evolves Influencer marketing (targeting consumers, homeowners, real estate agents, industry experts, partners, etc...)
    • Develops and maintains strategic relationships with external blogs, forums, groups, third party message boards and fan communities (as applicable)
    • Monitors trends and effective benchmarks for measuring the impact of Social Media campaigns & initiatives

    Education & Experience

    • Bachelor’s degree in Marketing, Communications, English or a related field
    • 3-5 years of related Social Media experience
    • Must be able to demonstrate strong editorial judgment and exceptional writing skills
    • Displays in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, Yelp, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios
    • Demonstrates creativity and documented immersion in Social Media (provide links to profiles upon applying)
    • Experience sourcing and managing content development and publishing
    • Basic knowledge of search engine optimization (SEO) techniques and how to make the social program benefit using them. Highly knowledgeable in the principles of “Search and Social”
    • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
    • Ability to multi-task and manage multiple projects simultaneously
    • Experience with social listening & publishing tools is preferred (Sprinklr, Radian6, etc…)
    • Proficiency with Microsoft Office (PowerPoint, Word and Excel)
    • Displays ability to effectively communicate information and ideas in written and video format
    • Possesses functional knowledge and/or personal experience with WordPress
    • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situations and applies conflict resolution principles to mitigate issues

    Physical Requirements

    • Typical office environment

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