• Email Marketing Manager

    Job Locations US-GA-Atlanta
    Job ID
    2019-2671
    Department
    Marketing
  • Overview

    The Email Marketing Manager is the strategic leader for all email-related content, programs and technology, including programs like Eloqua, Return Path, BeazerMail, and others. This individual will act as the subject matter expert for Email Marketing, effectively collaborating with Corporate and Field Marketing, under the supervision of the Marketing Director.  

    Primary Duties & Responsibilities

    • Manages and builds overall Corporate Marketing email strategy
    • Builds relationships with Field Marketing, and supports Field Marketing campaigns, acting as an advisor to build alignment between Corporate Marketing and local marketing efforts
    • Develops and manages various corporate level email campaigns, including template designs, calls-to-action, and works with Content Development and Strategy functions to create distributed content
    • Segments lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
    • Determines email marketing KPIs and drives toward established goals
    • Measures email campaign results and optimizes the lead nurturing workflows for these segments to convert leads into customers
    • Develops and presents reports on a weekly basis
    • Analyzes data to get smart insights; suggests methods for improvements
    • Works to minimize list decay and unsubscribes while increasing the productivity of our email sends
    • Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email
    • Supports field marketing though email best practice advocacy, consulting, ongoing training, content creation and review, and workflow approvals
    • Partners with Customer Care Team to surface customer success stories and blend with the holistic company message
    • Researches, investigates, and remains current on division requirements and competitive (email) positioning/strategies
    • Continuously stays abreast of advancements of current (& competitive) marketing tools/programs to provide ongoing support, training, best-practices and recommendations to improve field execution
    • Strategically manages ad-hoc marketing projects as they arise

    Education & Experience

    • Bachelors required, preferred with a concentration in Marketing, Computer Information Systems or a related field
    • 3-5 years’ experience with email marketing, lead nurturing, marketing automation, and/or web analytics
    • Power user experience creating and executing email campaigns using Eloqua - marketing automation software
    • Strong understanding of email communication strategies -- both written and visual, deliverability, and segmentation practices
    • Experience successfully running large scope projects across multiple functional areas
    • Knowledgeable on marketing communication principles, practices and techniques
    • Phototshop and Indesign experience a plus
    • Experience with HTML email creation, dynamic content, segmentation, forms and landing pages, and reporting (coding a plus)
    • Strong analytical and technical skills
    • Detail-oriented, with strong planning, project management and organizational skills
    • Excellent written and oral communication skills
    • Ability to multi-task; ability to trouble shoot in a fast-paced environment with changing market conditions
    • Ability to problem solve and capture detailed requirements

    Physical Requirements

    • Typical office environment

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