• Gatherings Experience Mgr

    Job Locations US-GA-Atlanta
    Job ID
    2020-2778
    Department
    Marketing
  • Overview

    At Beazer, we build homes. We also build careers. Driven by a purpose to create durable and growing value, the team behind each home across the country is diverse, ambitious, and dedicated. Together, we shape an environment that encourages learning and community engagement, provides opportunities for advancement, and aligns compensation with performance.

     

    We look for those who believe in the power of choice, teamwork, improvement, openness, and urgency; who approach their work with an attitude of focus, grit, and accountability; and who will be guided by the principles of safety, integrity, respect, and fun.


    Overview: Provide customers with responsive, quality information and a compelling, connected experience resulting in achievement of opening sales goals, increased customer engagement and positive sentiment, and lifestyle programming to motivate ongoing sales.

    Primary Duties & Responsibilities

    Until Public On-Sale Date:

    • Maintain a comprehensive and current knowledge-base of product, available inventory, offerings, events, etc. for each upcoming Gatherings community
    • Respond to Gatherings VIPs and pre-opening Leads by phone, email, click-to-chat, or text with the goal of, over time, narrowing prospects to the one home that best meets their needs and preparing them to purchase
    • Use the CRM system (SalesForce) to track and provide a holistic understanding of each customer’s journey, allowing for a productive hand-off from GEM to New Home Sales Counselor or New Home Information Manager. (NHC/NHIM)
    • Partner with divisional New Home Info Managers for initial setup and maintenance of Gatherings web pages, ensuring all information is accurate, updated in a timely manner, and that all Gatherings web functionality is leveraged
    • Identify best-fit products to assist with visualization in the absence of finished product
    • Develop home-specific visualizations and a process for understanding selections per home with divisions
    • Along with divisional New Home Information Manager, maintain a web audit score at or above the company benchmark
    • With the division, develop Star Priority program elements. Track award-generating activity, process rewards, manage the purchasing queue, and continue to develop the program with the Gatherings team, including digital support
    • Develop opportunities for increased buy-in from VIPs
    • Quantify and qualify VIPs, communicating with divisional marketing teams and sharing anecdotal findings, along with data, on the actionable nature and preferences of the VIP list
    • Create and manage the Narrowing Tool per community, sharing with divisions and optimizing over time
    • Set up the online Booking Tool, with guidance from General Sales Managers on scheduling availability, and train divisional teams on updating and managing the tool
    • Own Reservations administration, partnering with New Home Sales Counselors (NHCs) to secure Reservations, nurture those under Reservation to provide an exceptional experience and prepare them for a seamless conversion from Reservations to contract, and schedule contract appointments with NHCs
    • Facilitate a customer-friendly hand-off from GEM to NHC/NHIM, developing best practices and lessons learned to inform future communities’ success

    On an Ongoing Basis:

    • Work with Gatherings team and divisions to develop communication and presentation templates for LIVE WELL events and Happiest Hours
    • Fulfill, report on, and optimize the national Nurturing campaign
    • Develop lifestyle programs for national execution in all Gatherings communities with a focus on scalability, ease of implementation, repetition, creation of a vibrant, differentiated brand experience, and smooth transition to resident management (goal of 3 programs per month)
    • Develop communication pieces for and manage Gatherings overnight stays, including check-in/check-out procedures, documentation, coordination of cleaning and supplies, etc.
    • Improve the Gatherings experience internally via the development and implementation of an NHC/divisional nurturing campaign/communication plan
    • Create a communication plan and corresponding email templates for Marketing Managers usage for regular milestones, such as: elevation release, price release, COA detail, Sneak Peek invitation, VIP Reservations, public Reservations
    • Communicate openly and provide corresponding data to inform continual improvement of start-up practices, processes, and resources

    Education & Experience

    • Bachelor’s degree or higher required
    • Sales, customer service, and/or event planning experience preferred

    Skills & Abilities

    • Strong verbal and written communication skills
    • Outstanding relationship-building skills
    • Excellent organizational skills
    • Self-motivated and comfortable working independently
    • Creative
    • Enthusiastic, positive, and nurturing
    • Ambitious

    Technical Knowledge & Experience

    • PC proficient and internet savvy
    • Excellent writing skills and email and phone etiquette

    Physical Requirements

    • Typical office environment
    • Some travel to visit communities and to participate in events will be required
    • Occasional weekend and evening work for events and other business-related needs

    The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.

     

    Personal Information Collection Notice for Job Applicants

    In order to process your application, we will ask you to create an account and provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, contact details), education information, and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit Beazer.com/privacy, which includes a link to an additional notice for California residents and which link can also be visited directly at Beazer.com/Californiaprivacy. #LI-POST #LI-JL1

     

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.